Aura vs Club Apparel: which loyalty program wins?

We score Aura and Club Apparel on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.

Verdict

Aura is best for Mall shoppers, while Club Apparel is best for Mall shoppers.

Skip Aura if Budget shoppers outside malls, and skip Club Apparel if Bargain hunters who chase clearance.

Overall rating

	Aura	Club Apparel
Overall rating	3.4 / 5	3.2 / 5
Earning	4.0 / 5	3.0 / 5
Redemption	3.0 / 5	3.0 / 5
Network	3.0 / 5	3.0 / 5
Ease of use	5.0 / 5	4.0 / 5
Expiry	2.0 / 5	3.0 / 5

Earning structure

Aura	Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning.
Club Apparel	The base earn rate is around 2% back, with up to 5% available at higher tiers and during promotional events like 5x points campaigns

Redemption structure

Aura	Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points.
Club Apparel	Points redeem instantly at checkout in any participating Apparel Group store by scanning the in-app barcode

Partner network · Tiers & status · Point expiry policy

	Aura	Club Apparel
Number of partners	0	0
Partners	—	—
Number of tiers	3	3
Top tier	VIP	Platinum
First-tier qualification	6,000 points	10,000 SAR spend
Point expiry	12 months	12 months

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