Aura vs LAK Rewards: which loyalty program wins?

We score Aura and LAK Rewards on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.

Verdict

Aura is best for Mall shoppers, while LAK Rewards is best for Early adopters.

Skip Aura if Budget shoppers outside malls, and skip LAK Rewards if Users wanting wide partner coverage.

Overall rating

	Aura	LAK Rewards
Overall rating	3.4 / 5	2.6 / 5
Earning	4.0 / 5	3.0 / 5
Redemption	3.0 / 5	3.0 / 5
Network	3.0 / 5	2.0 / 5
Ease of use	5.0 / 5	3.0 / 5
Expiry	2.0 / 5	2.0 / 5

Earning structure

Aura	Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning.
LAK Rewards	Members earn LAK points on eligible local and international transactions made with SNB AlAhli credit cards, prepaid cards, and the Global Multi-Currency Credit Card. Earn rates vary by card segment (Titanium, Platinum, World, Infinite) - cardholders need to check their card's terms or the SNB Mobile app to find their specific rate. An additional bonus of up to 50% applies on overseas transactions paid in the local currency of the country visited. The Cashback Credit Card and Alfursan Credit Card are excluded from LAK earning, as they have separate reward structures.

Redemption structure

Aura	Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points.
LAK Rewards	Points redeem through the SNB Mobile app or LakRewards.com, with a minimum threshold of 1,000 points. Redemption options include cashback to the card, transfer to Alfursan miles, flight and hotel bookings via the LAK travel portal, e-gift cards, and partner merchant purchases.

Partner network · Tiers & status · Point expiry policy

	Aura	LAK Rewards
Number of partners	0	0
Partners	—	—
Number of tiers	3	0
Top tier	VIP	—
First-tier qualification	6,000 points	—
Point expiry	12 months	12 months

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