Aura vs Shukran: which loyalty program wins?

We score Aura and Shukran on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.

Verdict

Aura is best for Mall shoppers, while Shukran is best for Mall shoppers.

Skip Aura if Budget shoppers outside malls, and skip Shukran if Shoppers outside Landmark brands.

Overall rating

	Aura	Shukran
Overall rating	3.4 / 5	3.5 / 5
Earning	4.0 / 5	2.0 / 5
Redemption	3.0 / 5	4.0 / 5
Network	3.0 / 5	4.0 / 5
Ease of use	5.0 / 5	4.0 / 5
Expiry	2.0 / 5	4.0 / 5

Earning structure

Aura	Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning.
Shukran	Members earn Shukrans on every purchase at Landmark Group brands and partners across the GCC, Jordan, and Egypt. The earn rate is tier-based: Classic members earn 17 Shukrans per 100 SAR, Silver 18, Gold 19, and Platinum 21 - equivalent to roughly 0.85% to 1.05% back.

Redemption structure

Aura	Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points.
Shukran	Shukrans redeem at a fixed rate of 200 Shukrans = 10 SAR (1 Shukran = 0.05 SAR) at any participating Landmark Group brand or partner outlet across the GCC, Jordan, and Egypt - both in-store and online. Minimum redemption threshold is 200 Shukrans.

Partner network · Tiers & status · Point expiry policy

	Aura	Shukran
Number of partners	0	0
Partners	—	—
Number of tiers	3	4
Top tier	VIP	Platinum
First-tier qualification	6,000 points	750 SAR spend
Point expiry	12 months	12 months

Open in loyaup