Aura vs Skywards: which loyalty program wins?

We score Aura and Skywards on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.

Verdict

Aura is best for Mall shoppers, while Skywards is best for Frequent flyers.

Skip Aura if Budget shoppers outside malls, and skip Skywards if Domestic flyers.

Overall rating

	Aura	Skywards
Overall rating	3.4 / 5	3.9 / 5
Earning	4.0 / 5	4.0 / 5
Redemption	3.0 / 5	4.0 / 5
Network	3.0 / 5	4.0 / 5
Ease of use	5.0 / 5	4.0 / 5
Expiry	2.0 / 5	3.0 / 5

Earning structure

Aura	Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning.
Skywards	Members earn Skywards Miles by flying with Emirates and flydubai (with Tier Miles for status qualification) and through 30+ partner airlines including Air Canada (full partnership December 2025), JetBlue, Korean Air, Cathay Pacific, Qantas, S7, and others (Skywards Miles only - no Tier Miles from partners). Earning also extends to hotel stays with Marriott Bonvoy, Hilton Honors, and ALL Accor; car rentals; dining partners; and retail. Saudi residents can transfer points from BSF Jana (500-point minimum, up to 200,000 per conversion) and anb rewards via published conversion rates. Tier bonuses: Silver +30%, Gold +75%, Platinum +100%. Members can also purchase miles. The Emirates Skywards Mastercard from Citi is US/Europe market only.

Redemption structure

Aura	Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points.
Skywards	Miles redeem for award flights and upgrades on Emirates and flydubai, plus partner airlines (Air Canada, JetBlue, Korean, Cathay, Qantas, and 25+ more). Classic Rewards have fixed pricing; Flex Rewards have dynamic pricing with broader availability. Cash + Miles option allows partial payment for flights. Upgrade Rewards available on Emirates flights - particularly valuable on premium-cabin redemptions. First Class redemptions are restricted to Silver, Gold, and Platinum members (Blue members cannot book First). Members can also redeem for hotel stays via partners, car rentals, retail, sporting events, and cultural experiences. Fuel surcharges apply on most premium-cabin partner redemptions. Mile purchases available to supplement award costs.

Partner network · Tiers & status · Point expiry policy

	Aura	Skywards
Number of partners	0	0
Partners	—	—
Number of tiers	3	4
Top tier	VIP	Platinum
First-tier qualification	6,000 points	25,000 points
Point expiry	12 months	36 months inactivity (reset on earn)

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