Akthr
Alinma Bank
VS
Aura
Alshaya Group
Akthr vs Aura: which loyalty program wins?
We score Akthr and Aura on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.
Verdict
Akthr is best for Anyone wanting flexible redemption across airlines, hotels, and investment, while Aura is best for Mall shoppers.
Skip Akthr if Anyone seeking high earn rates without a premium card, and skip Aura if Budget shoppers outside malls.
Overall rating
| Akthr | Aura | |
|---|---|---|
| Overall rating | 3.6 / 5 | 3.4 / 5 |
| Earning | 3.0 / 5 | 4.0 / 5 |
| Redemption | 4.0 / 5 | 3.0 / 5 |
| Network | 4.0 / 5 | 3.0 / 5 |
| Ease of use | 4.0 / 5 | 5.0 / 5 |
| Expiry | 3.0 / 5 | 2.0 / 5 |
Earning structure
| Akthr | Cardholders earn Akthr points on every purchase, with rates varying significantly by card tier. Standard credit cards and the Traveler prepaid card earn 1 point per SAR. Intermediate tiers (Platinum, Signature) earn at higher rates. Infinite cards earn 6 points per SAR on domestic purchases and 7 per SAR on international - but Infinite cards are income-restricted and held by a small minority of customers. Members can also earn points through banking products and services beyond card spend. Welcome bonuses up to 10,000 points are offered to new members. Promotional doubling campaigns run periodically at supermarkets and partner merchants. Digital wallet top-ups do not earn points. | |
|---|---|---|
| Aura | Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning. |
Redemption structure
| Akthr | Points redeem through multiple channels via the alinma app: cash to AlinmaPay wallet, partner POS discount codes via registered mobile number plus OTP (from as few as 2 points per code), e-vouchers and selected products, transfer to Alfursan miles, transfer to flynas naSmiles miles (24 Akthr points = 1 naSmiles mile), transfer to ALL Accor hotel rewards (22,000 Akthr = 1,000 ALL Reward Points, 5,500+ hotels worldwide), conversion to Alinma Capital investment wallet, charitable donations, hotel and car bookings, and gifting points to other registered Akthr members. Most redemption options have low or no minimum thresholds. The mobile-number-plus-OTP mechanic at partner POS is among the simplest redemption flows in Saudi banking. | |
|---|---|---|
| Aura | Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points. |
Partner network · Tiers & status · Point expiry policy
| Akthr | Aura | |
|---|---|---|
| Number of partners | 0 | 0 |
| Partners | — | — |
| Number of tiers | 0 | 3 |
| Top tier | — | VIP |
| First-tier qualification | — | 6,000 points |
| Point expiry | 12 months | 12 months |