Asia Miles
Cathay Pacific
VS
Aura
Alshaya Group
Asia Miles vs Aura: which loyalty program wins?
We score Asia Miles and Aura on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.
Verdict
Asia Miles is best for Premium-cabin redemption seekers who travel to East, while Aura is best for Mall shoppers.
Skip Asia Miles if Anyone wanting to earn through daily spend, and skip Aura if Budget shoppers outside malls.
Overall rating
| Asia Miles | Aura | |
|---|---|---|
| Overall rating | 3.9 / 5 | 3.4 / 5 |
| Earning | 3.0 / 5 | 4.0 / 5 |
| Redemption | 5.0 / 5 | 3.0 / 5 |
| Network | 5.0 / 5 | 3.0 / 5 |
| Ease of use | 3.0 / 5 | 5.0 / 5 |
| Expiry | 3.0 / 5 | 2.0 / 5 |
Earning structure
| Asia Miles | Members earn Asia Miles by flying Cathay Pacific (direct from Riyadh to Hong Kong) and on 15+ oneworld alliance partners including Qatar Airways, British Airways, American, JAL, Qantas, Iberia, Finnair, Cathay Pacific, and Royal Jordanian. Earning rate depends on flight distance, cabin class, and fare type (Economy: 25-100% of flown miles; premium cabins up to 200%). Status Points (separate from miles) are earned on Cathay/partner flights for tier qualification. Members can also transfer points to Asia Miles from Marriott Bonvoy (3:1 ratio, 5,000 bonus per 60,000 transfer), Hilton Honors, and Amex Membership Rewards (5:4 ratio, March 2026 update). No Saudi bank issues a Cathay co-branded credit card — the Standard Chartered Cathay Mastercard is Hong Kong-only. | |
|---|---|---|
| Aura | Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning. |
Redemption structure
| Asia Miles | Asia Miles redeem according to three fixed award charts: Cathay Pacific-operated flights (distance-based), airline partners (zone/distance-based), and oneworld multi-carrier awards (for round-the-world tickets). Cathay's Economy short-haul Asia routes from 7,000 miles one-way; Business HKG-Sydney for 58,000; Business HKG-LHR for 88,000; First HKG-LHR for 125,000. Most premium-cabin partner awards deliver outsized value. Fuel surcharges apply on most redemptions and are priced by region. Online booking for Cathay and many oneworld partners; some partner awards require calling Asia Miles. Round-the-world award tickets uniquely available. Members can also redeem for cabin upgrades, extra legroom seats, baggage allowance, hotel stays, car rentals, and merchandise. | |
|---|---|---|
| Aura | Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points. |
Partner network · Tiers & status · Point expiry policy
| Asia Miles | Aura | |
|---|---|---|
| Number of partners | 0 | 0 |
| Partners | — | — |
| Number of tiers | 5 | 3 |
| Top tier | Diamond Exec | VIP |
| First-tier qualification | 300 points | 6,000 points |
| Point expiry | 18 months inactivity (reset on earn) | 12 months |