Aura vs Miles&Smiles: which loyalty program wins?

We score Aura and Miles&Smiles on the same five factors — earning rate, redemption value, partner network, ease of use, and point expiry — to help you choose the right program for how you actually spend.

Verdict

Aura is best for Mall shoppers, while Miles&Smiles is best for Frequent flyers.

Skip Aura if Budget shoppers outside malls, and skip Miles&Smiles if Anyone who flies infrequently.

Overall rating

	Aura	Miles&Smiles
Overall rating	3.4 / 5	3.9 / 5
Earning	4.0 / 5	4.0 / 5
Redemption	3.0 / 5	4.0 / 5
Network	3.0 / 5	5.0 / 5
Ease of use	5.0 / 5	3.0 / 5
Expiry	2.0 / 5	3.0 / 5

Earning structure

Aura	Members earn 1 point for every 1 SAR spent at participating Alshaya brands, in-store and online. That's a 2% effective return on most purchases. Star tier members earn an additional 1% on top, and VIP members earn an additional 2% - bringing the top return to 4%. Bonus points are also offered during promotional events. Starbucks, Boots medicinal products, and Alshaya gift cards are excluded from earning.
Miles&Smiles	Members earn both Status Miles (for tier qualification) and Award Miles (for redemption) on Turkish Airlines and AnadoluJet flights - earning depends on flight distance, fare class, and elite status level. Earning extends to 25+ Star Alliance member carriers. Marriott Bonvoy transfer at 3:1 ratio. Choice Privileges transfer at 5:1 ratio. Status Miles can also be earned from 40 qualifying flights (Classic Plus only). Status upgrade purchases of 5,000-10,000 miles are available. No Saudi bank issues a Miles&Smiles co-branded credit card.

Redemption structure

Aura	Points redeem at a fixed rate of 50 points = 1 SAR (0.02 SAR per point) directly at checkout in any participating Alshaya store or online site. There's no minimum threshold - points can be applied to any eligible purchase. Members can also redeem for exclusive experiences, member-only prices, and special offers via the Aura app. Points cannot be transferred, converted to cash, or redeemed at non-Alshaya partners. Refunds on items paid partly with points are returned in points.
Miles&Smiles	Award Miles redeem for flights on Turkish Airlines, AnadoluJet, all 25+ Star Alliance partners, and selected non-alliance partners. Award booking is straightforward online for Turkish flights and most Star Alliance partners; some partner awards require calling. Sweet spots remain after the 2024 devaluation: Turkish Business Class to Europe/US, domestic US partner flights at favorable rates (some destinations like Hawaii start from 10,000 miles), and premium-cabin Star Alliance partner redemptions. Cabin upgrades available on Turkish flights. Elite Plus members receive two complimentary cabin upgrades annually. Award changes incur fees varying by tier. Fuel surcharges apply on most premium-cabin partner redemptions. Members can supplement with mile purchases.

Partner network · Tiers & status · Point expiry policy

	Aura	Miles&Smiles
Number of partners	0	0
Partners	—	—
Number of tiers	3	4
Top tier	VIP	Elite Plus
First-tier qualification	6,000 points	25,000 points
Point expiry	12 months	36 months

Open in loyaup